The Hungry Games - StartupX

Welcome to The Hungry Games – Singapore’s inaugural food manufacturing student case competition organised by StartupX and Enterprise Singapore, supported by Workforce Singapore. Battle it out with groundbreaking food ideas to win up to S$100,000 worth of prizes (including up to S$6,000 cash) alongside the opportunity to work with homegrown food champions like IRVINS, Polar Puffs & Cakes and more. Take on the challenge with your teammates to innovate food solutions of tomorrow!

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About the Programme

Branding

Refresh the image of Singapore's well-loved food brands to appeal to a new generation of customers.

Future Food

Work with our partners to develop innovative products to break into new markets.

Sustainability

Innovate solutions to support our local brands’ sustainability journey across the food chain.

Producing good food for a nation of foodies is no mean feat! At The Hungry Games, you will work with Singapore’s renowned food brands to tackle the most pressing challenges faced by the food industry today. Participants will have the opportunity to visit food factories, meet top executives from participating companies, and receive coaching to help develop your best ideas for the case competition.

Programme Highlights

Up to S$6,000 in cash prizes for the top teams

Up to S$100,000 worth of perks and benefits to support all participants in ideation - this includes discounts to cloud credits, software licenses, workshops, and more!

Exclusive insights from top management of prominent brands in Singapore

Who should join

You are passionate about the future of food and have ideas on how the food industry can transform in the next decade.

You are interested to carve out a career or venture into the food industry in the future.

You are a current Singaporean/PR student or undergraduate in a tertiary institution or ITE.

We are delighted to partner Singapore’s renowned food companies to drive innovation and change in the food manufacturing industry.

Corporate Partners

Cocoba

Hai Sia Seafood

Polar Puffs & Cakes

SinFooTech

Sky Greens

Tee Yih Jia

Our Judges - Present your best ideas to senior management and executives from Enterprise Singapore and our participating partners.

Judges

Bernice Tay

Director, Food Manufacturing, Enterprise Singapore

Cheong Lai Peng

Industry Development & Community Partnership Division, Singapore Food Agency

Eugene Lim

Director, Food & Lifestyle Cluster, JTC Corporation

Eugene Toh

Director, Agritech, Northeast Asia & Oceania, Enterprise Singapore

Faridah Mohd Saad

Deputy Director, Agritech, Enterprise Singapore

Francis Looi

CEO, Polar Puffs & Cakes

Gladys Leong

Deputy Director, Food Services, Enterprise Singapore

Irvin Gunawan

Founder & CEO, Irvins (Cocoba)

Jonathan Ng

Co-Founder & CEO, SinFooTech

Joyce Tay

Chief Strategy Officer, StartupX

Junting Ang

Deputy Director, Hai Sia Seafood

Loo Wen Lieh

Group Financial Controller, Tee Yih Jia

Raymond Doraisamy

COO, StartupX

Roshe Wong

Deputy CEO, Sky Greens

Seck Yee Kwang

Director, Enterprise Division, A*STAR

Sharon Tay

Deputy Director, Food Manufacturing, Enterprise Singapore

Shihhan Wong

Programme Manager, StartupX

Yaosheng Yang

Deputy Director, Food, Household and Electronic Products, Enterprise Singapore

Timeline

Registration opens

1 June 2021

Registration deadline

23 July 2021, 18:00 SGT

Launch & Kickoff

26 July 2021, 18:30 - 20:30 SGT

Online workshops & site visits

27 - 30 July 2021

Finale

31 July 2021, 15:30 - 18:30 SGT